performance media for dtc brands · durham, nc · working everywhere
throughpoint runs paid social the way engineers run infrastructure: instrumented, reviewed weekly, and improved on a cadence. follow the trace.
01 measured
02 the method
most accounts kill their best ad while it is resting and scale a lucky one that is dying. plotting every ad by spend and performance makes the right move obvious, and repeatable by anyone on the team.
no vibes. no theater.
a verdict on every dollar.
tp-01 · diagnose
creative concentration, attribution deltas, and every place spend is outrunning signal. two weeks, fixed fee, and you keep the memo either way.
tp-02 · decide
each ad is scored against the framework and logged: scale, watch, fix, or cut. decisions get written down, so the account learns instead of loops.
tp-03 · compound
proven angles turn into briefs, tests, and a creative pipeline that survives fatigue. the machine keeps working when nobody is watching it.
03 the name
a throughline is the argument that holds from start to finish. a point is where it lands. we named the firm after the job: taking everything your account is telling you and arriving somewhere you can act on.
note 1 · you have been following one since the top of this page.
04 what we run
svc-01
meta-first media buying: budget architecture, bid strategy, and scaling decisions made from logged evidence, not dashboard anxiety.
svc-02
angle maps, briefs, and iteration loops that feed the account what it actually needs next, with your editors or ours.
svc-03
attribution triangulated across platform data, incrementality checks, and blended reality, so the numbers you steer by deserve it.
05 field notes
fn-a · framework 04
the quadrant that ends pause-roulette and makes kill decisions boring.
fn-b · measurement
why your best ad died three weeks before you killed it, and how to see it sooner.
fn-c · risk
what a herfindahl index says about the one ad quietly carrying your whole account.
06 three ways in
01start here
for brands that want the truth about their account before anything else.
fixed fee · two weeks
book the audit02
for teams that can execute and want the operating system and the judgment.
monthly retainer · your team executes
talk it through03
for brands that want the machine built and operated for them.
retainer · scales with scope
see if it fitsnote 2 · termsevery tier runs month to month with seven days' notice. we would rather keep you with results than with a contract.
07 the point
a fixed-fee teardown of your account, delivered in two weeks as a written memo with a verdict on every dollar. if the findings do not pay for it, the audit is free.
performance media for dtc brands · durham, nc · working everywhere
throughpoint runs paid social the way engineers run infrastructure: instrumented, reviewed weekly, and improved on a cadence. follow the trace.
01 measured
02 the method
most accounts kill their best ad while it is resting and scale a lucky one that is dying. plotting every ad by spend and performance makes the right move obvious, and repeatable by anyone on the team.
no vibes. no theater.
a verdict on every dollar.
tp-01 · diagnose
creative concentration, attribution deltas, and every place spend is outrunning signal. two weeks, fixed fee, and you keep the memo either way.
tp-02 · decide
each ad is scored against the framework and logged: scale, watch, fix, or cut. decisions get written down, so the account learns instead of loops.
tp-03 · compound
proven angles turn into briefs, tests, and a creative pipeline that survives fatigue. the machine keeps working when nobody is watching it.
03 the name
a throughline is the argument that holds from start to finish. a point is where it lands. we named the firm after the job: taking everything your account is telling you and arriving somewhere you can act on.
note 1 · you have been following one since the top of this page.
04 what we run
svc-01
meta-first media buying: budget architecture, bid strategy, and scaling decisions made from logged evidence, not dashboard anxiety.
svc-02
angle maps, briefs, and iteration loops that feed the account what it actually needs next, with your editors or ours.
svc-03
attribution triangulated across platform data, incrementality checks, and blended reality, so the numbers you steer by deserve it.
05 field notes
fn-a · framework 04
the quadrant that ends pause-roulette and makes kill decisions boring.
fn-b · measurement
why your best ad died three weeks before you killed it, and how to see it sooner.
fn-c · risk
what a herfindahl index says about the one ad quietly carrying your whole account.
06 three ways in
01start here
for brands that want the truth about their account before anything else.
fixed fee · two weeks
book the audit02
for teams that can execute and want the operating system and the judgment.
monthly retainer · your team executes
talk it through03
for brands that want the machine built and operated for them.
retainer · scales with scope
see if it fitsnote 2 · termsevery tier runs month to month with seven days' notice. we would rather keep you with results than with a contract.
07 the point
a fixed-fee teardown of your account, delivered in two weeks as a written memo with a verdict on every dollar. if the findings do not pay for it, the audit is free.
performance media for DTC brands · durham, nc · working everywhere
throughpoint runs paid social the way engineers run infrastructure: instrumented, reviewed weekly, and improved on a cadence. follow the line.
01 · the method
most accounts kill their best ad while it is resting and scale a lucky one that is dying. plotting every ad by spend and performance makes the right move obvious, and repeatable by anyone on the team.
no vibes. no theater.
a verdict on every dollar.
01 · diagnose
creative concentration, attribution deltas, and every place spend is outrunning signal. two weeks, fixed fee, and you keep the memo either way.
02 · decide
each ad is scored against the framework and logged: scale, watch, fix, or cut. decisions get written down, so the account learns instead of loops.
03 · compound
proven angles turn into briefs, tests, and a creative pipeline that survives fatigue. the machine keeps working when nobody is watching it.
02 · the name
a throughline is the argument that holds from start to finish. a point is where it lands. we named the firm after the job: taking everything your account is telling you and arriving somewhere you can act on.
you have been following one since the top of this page.
03 · what we run
meta-first media buying: budget architecture, bid strategy, and scaling decisions made from logged evidence, not dashboard anxiety.
angle maps, briefs, and iteration loops that feed the account what it actually needs next, with your editors or ours.
attribution triangulated across platform data, incrementality checks, and blended reality, so the numbers you steer by deserve it.
04 · field notes
framework 04
the quadrant that ends pause-roulette and makes kill decisions boring.
measurement
why your best ad died three weeks before you killed it, and how to see it sooner.
risk
what a herfindahl index says about the one ad quietly carrying your whole account.
05 · three ways in
01start here
for brands that want the truth about their account before anything else.
fixed fee · two weeks
book the audit02
for teams that can execute and want the operating system and the judgment.
monthly retainer · your team executes
talk it through03
for brands that want the machine built and operated for them.
retainer · scales with scope
see if it fitsevery tier runs month to month with seven days' notice. we would rather keep you with results than with a contract.
06 · the point
a fixed-fee teardown of your account, delivered in two weeks as a written memo with a verdict on every dollar. if the findings do not pay for it, the audit is free.
meta-first paid social for DTC brands · durham, nc · working everywhere
instrumented, reviewed weekly, improved on a cadence: throughpoint runs paid social the way engineers run infrastructure. follow the line.
01 · the method
most accounts kill their best ad while it is resting and scale a lucky one that is dying. plotting every ad by spend and performance makes the right move obvious, and repeatable by anyone on the team.
no vibes. no theater.
a verdict on every dollar.
01 · diagnose
creative concentration, attribution deltas, and every place spend is outrunning signal. two weeks, fixed fee, and you keep the memo either way.
02 · decide
each ad is scored against the framework and logged: scale, watch, fix, or cut. decisions get written down, so the account learns instead of loops.
03 · compound
proven angles turn into briefs, tests, and a creative pipeline that survives fatigue. the machine keeps working when nobody is watching it.
every ad, every week, one of four calls
02 · the name
a throughline is the argument that holds from start to finish. a point is where it lands. we named the firm after the job: taking everything your account is telling you and arriving somewhere you can act on.
you have been following one since the top of this page.
03 · what we run
meta-first media buying: budget architecture, bid strategy, and scaling decisions made from logged evidence, not dashboard anxiety.
angle maps, briefs, and iteration loops that feed the account what it actually needs next, with your editors or ours.
attribution triangulated across platform data, incrementality checks, and blended reality, so the numbers you steer by deserve it.
04 · field notes
framework 04
the quadrant that ends pause-roulette and makes kill decisions boring.
measurement
why your best ad died three weeks before you killed it, and how to see it sooner.
risk
what a herfindahl index says about the one ad quietly carrying your whole account.
05 · three ways in
01start here
for brands that want the truth about their account before anything else.
fixed fee · two weeks
book the audit02
for teams that can execute and want the operating system and the judgment.
monthly retainer · your team executes
talk it through03
for brands that want the machine built and operated for them.
retainer · scales with scope
see if it fitsevery tier runs month to month with seven days' notice. we would rather keep you with results than with a contract.
06 · the point
a fixed-fee teardown of your account, delivered in two weeks as a written memo with a verdict on every dollar. if the findings do not pay for it, the audit is free.
subject line: the audit · you will get dates and a fixed fee, not a deck